Microsoft wants its AI Copilot app to lure Gen Z from rivals by behaving like a therapist

Quick Summary:

Microsoft's head of AI, Mustafa Suleyman, wants to build an AI assistant with emotional intelligence.

Part of this is an attempt to market Microsoft's products to a younger generation, who currently prefer Apple and Google products.

Suleyman has also been working on the bot's inflection, introducing things like pauses and volume shifts to make the bot sound more like a human—something he says is "extremely hard to do".

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Beatrice Nolan

Category: EconomyBusiness

Markets: United States

Topics: Big Tech A.I. Microsoft

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-16 @ 13:50:29 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 561 words

Reading Time: 4 minutes read

Sentences: 4 lines

Sentence Length: 141 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28746465

View Article Analysis

About Fortune

Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 55 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 9 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #95

Publisher Details

Frequently Asked Questions