Hip-hop trio Homies also held a performance in China earlier this month, signaling a broader shift in regulatory attitudes.“Any foreign performance in China requires direct approval from authorities, so these events strongly suggest a policy pivot,” said a Korean asset manager.“Market attention now turns to whether stadium-scale concerts – those drawing over 10,000 attendees – will also receive the green light.” ECONOMIC POTENTIAL FROM HIGH-PROFILE COMEBACKSThe potential economic upside is substantial.
The entertainment sector may even benefit as China scales back imports of Hollywood content, creating opportunities for Korean entertainment firms to fill the cultural vacuum.“The entertainment sector enjoys a kind of tariff immunity,” said Lee Sun-hwa Lee, an analyst at KB Securities.“Even if global economic pressure raises prices, K-pop’s cultural value is hard to replace.
The so-called Hallyu ban – a restriction on Korean entertainment content imposed by Beijing in 2016 following a diplomatic rift – appears to be softening, with multiple K-pop acts receiving approval for performances and fan events in China.
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